Sabine Kilka|Mobile: +49 1523 – 405 39 42|info@sk-marketinginsight.de

Language | DE|ENG

Sabine Kilka - SK Marketing Insight

BUSINESS ACTIVITIES

As marketing expert with over 20 years of experience in the branded goods industry, I support you via:

  • Brand management skills with numerous launches of national and international brands in the consumer goods industry and OTC area.
  • Solid knowledge of the product life cycle management from the idea, product development, packaging design, launch, activation up to continuous success monitoring.
  • Proven success at ATL and BTL campaigns in TV, print, digital and at the POS.
  • Experience in the selection and lead of agencies in the areas of ATL, BTL, Media and PR.
  • Dedicated skills in concept creation and text writing.
  • Safe handling of the various market research instruments of qualitative and quantitative research.
  • Analysis of trade panel data, like data from Nielsen or IMS.
  • Experience in managing cross functional projects and teams.
  • Interim management for marketing activities
To benefit from marketing insight, trust the vision in your heart and work with the plan in your mind.

CAREER

Church Dwight

Business consultant for Church & Dwight UK. Ltd.

  • Geographic expansion und opening up of the German FMCG and OTC market.
  • Strategic evaluation of brands and product ideas for the German market
  • Development of business potential plans and marketing plans
  • Selection of a creative agency and control of a pitch process with 4 agencies
  • Managing the media planning process 2018 with the media agency
  • Selection of a PR agency and control of a pitch process with 3 agencies
Schwabe Umckaloabo® OTC

Project Manager – Global Marketing - Umckaloabo®

  • Text development for the global Umckaloabo® online presence for healthcare professionals
  • Agency selection and development of a consumer information film of Umckalobao®
  • Creation of a concept for a global e-learning tool for healthcare professionals
  • Headquarter country support for Austria on Umckaloabo®
  • Preparation of an international Roll-out of the the brand Umckaloabo®
Schwabe Umckaloabo® OTC

Marketing consulting for Sanofi Aventis Switzerland

  • Analysis of the cough and cold OTC market
  • Development of new strategic guidance options for Sanofi-Aventis
  • P&L planning for a recommended re-launch option within the OTC portfolio
Schwabe Carmenthin OTC

Marketing Manager New Product Development - Carmenthin® - Schwabe

  • Strategic evaluation of 3 new product options for the German OTC market
  • Development of business plans, 5 year P&L analysis and marketing plans for the options
  • Launch preparation of Carmenthin® - new OTC product for the gastro-intestinal market
  • Packaging artwork development for Carmenthin® via agency pitch with 3 design agencies
  • Agency pitch for the development of a launch communication campaign among phyisicians, pharmacists and consumers
  • Development of a relaunch concept for the healthcare professional website of Schwabe
Shopper OTC

Category Team Leader femibion®

  • Ad Interims Category Lead for Femibion pregnancy provision, Merck selfmedication
  • Lead country function for strategic brand management
  • Concept development for NPDs and brand stretch incl. market research studies
  • Development of business plans for new products and acquisition
  • Lead of a team of co-workers in marketing and trade marketing
Shopper OTC

Shopper Marketing Management OTC

  • Ad Interim Shopper Marketing Manager Physiogel® and Panadol® Switzerland
  • Planogram to optimize medical skin care shelf in pharmacies
  • Wholesale project to optimize medical skin care assortment and shelf in pharmacies
  • Development of sales cycle material including counter displays for Panadol® Switzerland
Panadol®

Panadol®

  • Ad Interims Brand Manager Panadol Switzerland over 4 months
  • Media Planing Panadol® 2013
  • Finalization of an artwork re-launch project
  • Preparation of a new product introduction
the conference group

The Conference Group

  • Lecture at the 1. Annual Congress Food Supplements 13th November 2012: “Consumption of food supplements in Germany”
BLL

Bund für Lebensmittelkunde und Lebensmittelrecht e.V.

  • Analysis of Nielsen data about the drug and food supplement market in Germany
  • Intepretation of the data and identification of trends and potentials
  • Presentation of the results at a member’s meeting of the “Bund für Lebensmittelrecht und Lebensmittelkunde”
Formigran®

Formigran® - Specific migraine therapeutical

  • RX – OTC medicine switch
  • Business plan for brand launch
  • strategic brand management
  • Creation of brand name, packaging design and activation campaigns
  • Qualitative and quantitative market research
Besser Atmen

BesserAtmen – nasal strips

  • Brand integration and relaunch of brand name and design
  • Product portfolio management
  • Qualitative and quantitative market research
  • Launch of a product for kids
Zovirax®

Zovirax® – Antiviral cold sore creme

  • Strategic brand management
  • Packaging design relaunch
  • Concept and wording for consumer communication
  • Continuous Nielsen analysis including competitor monitoring
Stiefel®

Stiefel® – pharmacy exclusive skin care

  • Integration of the company "Stiefel®" into GlaxoSmithKline Consumer Healthcare Northwest-Business
  • Strategic brand management for "Physiogel"
Abtei®

Abtei® – prescription free healthcare products

  • Integration of the company Abtei® into SmithKline Beecham Consumer Healthcare Business
  • Strategic brand management
  • Product portfolio management
  • Packaging design relaunch
  • Coordination of retailer promotions
Odol®

Odol® - Mouthwash concentrate and Odol-med3® toothpaste

  • Strategic brand management
  • Innovative product launches
  • Development of activation campaigns
  • Coordination of retailer promotions
  • Qualitative and quantitative market research
Palliativ Centrum

Palliativ-Zentrum HUB Ottersweier

  • Concept and wording for consumer communication
  • Editorial consulting for development of a history booklet
Loreal®

L’ORÉAL® – Hair care

  • Practical diploma thesis for a brand concept of the selective hair care series Kéralogie / Kérastase by L’ORÉAL®
Logo SK Marketing Insight

CONTACT

SK Marketing Insight
Sabine Kilka
Mobile: +49 1523 – 405 39 42
info@sk-marketinginsight.de

IMPRINT

Sabine Kilka
Weinstr. 50
D-76534 Baden-Baden
Germany

USt-ID: DE273090359